Don James joined Nintendo of America in 1981 as one of its first employees. In his current role as executive vice president of Operations, he oversees numerous departments including product and packaging design, supply chain management, engineering, consumer service and industry trade shows.
During his tenure at Nintendo, James has served on the board of directors of the Entertainment Software Association (formerly known as the Interactive Digital Software Association) and currently serves on the board of the Academy of Interactive Arts and Sciences. He was instrumental in the creation of the video game industry's current ESRB ratings system and participated in the formation of the Entertainment Software Association in the early 1990s.
James is the key principal of Nintendo's relationship with Starlight Children's Foundation. He co-designed the Nintendo GameCube Fun Centers in 2002, and continues to lead Nintendo's efforts to bring entertainment to hospitalized children.
In addition to Starlight Children's Foundation, James is an active supporter of philanthropic organizations, including the Fred Hutchinson Cancer Research Center and the Boys & Girls Club of America.