
The Interactive Achievement Awards recognize the best video games, computer games, mobile entertainment as well as individual and team craft achievement. Award winners are determined by a vote of qualified AIAS members. Each year the AIAS inducts and/or presents an industry icon into all or some of the Hall of Fame, Lifetime Achievement and Pioneer Award.
Comedian, actor and video game enthusiast, Jay Mohr, hosted the Interactive Achievement Awards which was held on February 10, 2011 at the Red Rock Resort in Las Vegas and included a post-awards party.
The Hall of Fame award is reserved for individuals who have been instrumental in the development of highly influential games. These individuals are usually associated with having moved a particular genre forward. Candidates are typically designers or creative directors, but can also be technologists, producers or production executives. These individuals demonstrate the highest level of creativity and innovation which results in significant product influence on a scale that expands the scope of the industry. The candidates and inductee are chosen by the Academy Board and announced at the IAAs.
The Lifetime Achievement Award is reserved for individuals whose accomplishments span a broad range of disciplines over a lengthy career in the industry. Recipients are typically individuals distinguished for their business leadership and are not necessarily involved in development or the creative process. Through their leadership and ideology, these individuals have driven significant and positive change across the industry. The candidates and inductee are chosen by the Academy Board and announced at the IAAs.
The Pioneer Award is reserved for individuals whose career spanning work has helped shape and define the interactive entertainment industry. These individuals are often associated with the creation of a technological approach or the birth of a new genre. The accomplishments of the Pioneer Award recipient are generally focused in a particular discipline or a few particular areas directly related to development of games. The candidates and inductee are chosen by the Academy Board and announced at the IAAs.