Don James joined Nintendo of America, Inc. in August 1981. In his 20 years with the company he has been responsible for manufacturing, product development, and design in both coin operated and consumer products. In his current position, he is responsible for product design including localization of the packaging, manual, and all print launch materials. He is also responsible for all of Nintendo's Trade Shows and sits on the IDSA E advisory committee. He participated in organizing and creating the IDSA and sat on the IDSA Board from April 1994 to February 1996.
Don also helped to create the ESRB rating system, and currently sits on the Advisory Committee for the ESRB. He actively supports the Fred Hutch Cancer Research Center, Starlight Children's Foundation, Mary Bridge Children's Hospital, and the NW Chapter of the Boys and Girls Club charities.
